Social Media: Local Spotlights

Social media provides a unique opportunity for connecting with neighbors and boosting local businesses. A growing online trend called “local spotlights” does just that by turning neighbors into promoters. The idea is simple—highlight hidden gems right in your own backyard. … Read More

Meme trends on social media

Social media trends come and go at a rapid pace, but some styles have longer shelf lives than others. Memes in particular seem uniquely equipped to cycle through countless variations that sustain viral windows for weeks or months at a time. … Read More

Integrating dating features into social media platforms

As lives grow busier, finding meaningful relationships organically poses new challenges. While traditional dating apps focus on hookups, many desire deeper connections built over time. … Read More

Using social media for social caregiving

As populations age, the responsibilities of caring for elderly loved ones often fall to busy family members. Juggling work with check-ins, transportation, and other care can prove daunting. … Read More

Social Media Art: Collaborative Creativity

Collaborative artwork is becoming an exciting new trend for creative expression on social media platforms. Artists from around the world are coming together, yet remotely, to collectively contribute to digital art pieces. … Read More

Social Media’s growing role in discovery

As platforms facilitate connecting everyone globally, new patterns emerge around discovery interests and finding inspiration. Traditional advertising and search largely drove learning about brands, but social media now influences exploration in groundbreaking ways. … Read More

Running compliment campaigns on social media

One fun way to spread more kindness on social media is by organizing compliment campaigns. While posting selfies or updates about our own accomplishments is common, taking time to recognize others has far greater impact. … Read More

Promoting Positivity on Social Media: The Power of Gratitude

Social media is often criticized for highlighting superficial aspects of people’s lives and amplifying negativity. However, there is an opportunity to use platforms in a way that spreads more kindness. … Read More

Organizing acts of service on social media

Social platforms provide an opportunity to connect with others beyond casual conversation. By organizing acts of service within communities, we … Read More

Talent Showcases: A New Way to Share Creativity on Social Media

Social media platforms continually seek new ways to foster connection and bring out the uniqueness in each user. One emerging … Read More

The Rise of Social Transportation Services

To date, transportation services have largely operated independently of social networks. However, emerging signs point to greater integration between mobility … Read More

The Rise of Immersive Social Experiences

As virtual and augmented reality technologies continue advancing, the possibility arises for social media to transform into digitally immersive shared … Read More

The Rise of Social Podcasts

While podcasts today exist independently of visual social platforms, future integrations could leverage each medium’s strengths. Social networks lowering barriers … Read More

Leveraging social selling on social media

In the modern digital age, consumers increasingly turn to social networks not just for entertainment but also to research purchases … Read More

Social Media Emphasizes Forums and Communities

As sharing personal updates remains central to social platforms, a growing focus surrounds facilitating engaging discussions through topic-based forums and … Read More

How small creators are monetizing on social media?

As social platforms expand beyond just sharing photos and updates, independent creators now have growing opportunities to meaningfully monetize their … Read More