Social Media: Local Spotlights
Social media provides a unique opportunity for connecting with neighbors and boosting local businesses. A growing online trend called “local spotlights” does just that by turning neighbors into promoters. The idea is simple—highlight hidden gems right in your own backyard. … Read More
Social Media’s growing role in discovery
As platforms facilitate connecting everyone globally, new patterns emerge around discovery interests and finding inspiration. Traditional advertising and search largely drove learning about brands, but social media now influences exploration in groundbreaking ways. … Read More