Audience persona for social media marketing
Effective social media requires understanding diverse audiences comprehensively. Yet with limited demographic data available natively, many brands post generally without ... Read More
Social Media: Pinterest for marketing
As a primary visual discovery engine, Pinterest attracts huge audiences searching for inspiring products and ideas. However, many brands overlook ... Read More
Using vertical video for social media marketing
As consumers adopt mobile-first habits, vertical orientation reigns for video consumed on devices like phones, tablets and some smart TVs. ... Read More
Social media for remote and hybrid work teams
As work-life flexibility shifts organizational structures, maintaining cohesion across dispersed teams presents both challenges and opportunities for social media engagement. ... Read More