The Rising Need for Addressing Misinformation on Social Media
Social media platforms have increasingly come under fire for facilitating the spread of misinformation and toxic content among their massive ... Read More
Growing Importance of Incentivized Communities on Social Media
Social media platforms are increasingly experimenting with new ways to motivate user participation and engagement within their apps. One approach ... Read More
Hyperlocal Content: How to Reach Audiences Close to Home
Hyperlocal content aims at communities right in your neighborhood. Firstly, it targets narrow audiences within a small geographical area, often ... Read More
Tapping Into Story Features For Social Media Success
Social media “stories” have transformed the way users consume content online. Firstly, story features allow for short-lived, ephemeral posts. Next, ... Read More