Visual storytelling engages LinkedIn audiences like never before. Beyond standard text updates, lightboxes offer a creative format merging videos and captions into attention-grabbing slideshows. With some planning, you can use this feature to boost visibility and make connections.
The first step starts with developing your message and deciding key points to highlight throughout the slideshow. Keep the overall narrative focused without overwhelming the viewer. You may wish to test different script ideas before beginning production.
Once planned, it’s time to record engaging videos lightboxes and pictures. Keep clips around 15-30 seconds maximum to keep the pace lively. Consider b-roll footage, graphics or your own presentation to appeal to various learning styles. Audio should sound professional whether professionally recorded or from your phone.
Within LinkedIn’s creator tools, simply drag and drop media into the lightbox editor. Add descriptive captions below each slide pairing well with the visual. Include relevant hashtags if applicable. Design choices like fonts, colors and transitions customize the look.
Promoting through your LinkedIn profile boosts organic reach as connections interact. But paid promotion through LinkedIn’s advertising also allows wider distribution beyond your network. Targeting options home in on ideal decision makers within your industry.
Commentary invites further discussion while showcasing your expertise. Sharing to groups exposes your content to new potential buyers. Posting the link on other platforms as well extends your outreach.
Measuring engagement through the editing interface indicates what resonates most. Refinements can optimize future slideshows based on real feedback. Ultimately, their impact extends way beyond standard posts to captivate new connections and prospects.
