Social media is no longer just a “nice-to-have” for basic brand presence and is where customers and buyers hangout the most. Make too many social media mistakes risk eroding your brand and missing out on sales. Fixing them can help you maximize the ROI from all the effort you’re putting into increasing brand awareness on digital platforms like Instagram. We have highlighted the mistakes you need to avoid if you want to grow business through social media.
6 Common Mistakes:
All your posts are text-based
If your content is boring and doesn’t entertain your audience, no one will engage. Text-based posts are boring, and your engagement rates will drop if you insist on this digital content format. Images and videos are the way to engage your audience since it has been found that humans process visual marketing content faster than texts.
Recycling other people’s content
You need original content to stay fresh and relevant. Recycling other people’s content will make social media users lose faith in your business, and you’ll start seeing your engagement rate dropping. Get creative and generate unique content that you will share on your social media pages. Identify the topics that are important to your audience and create content based on that.
Not optimizing your posts to different platforms
One of the common social media mistakes brands make is posting the same content on every channel. While social media platforms may have similarities, each channel is unique in its own way and appeals to specific audiences. You need to stop treating the different social media platforms the same and posting the same message on every channel.
The types of content you share on one platform will be different from another. Take the time to understand how different social networks work and tailor your content and messaging to be platform-specific.
Having an incomplete profile
Your social media platforms need to be optimized for success. Even before social media users look at your content, they will go through your profile to see what your company does. But most brands are not making the most of their social media bios. They have incomplete profiles, making it difficult for people to know what they do, what they stand for, and what makes their marketing special.
Ignoring Your Social Audience
Being on social media is key for your brand to stay connected to customers and prospects. Many times, they will ask questions, comment, and interact with your postings.
A common social media mistake is that you ignore or neglect to interact with them. Your audience is there for information, to connect with your brand, and generally will start a conversation with you.
It is hard to keep their attention if they ignored, which means they may not care what you post in the future or interact with any links.
Limiting Your Social Content to Just Blog Links
In fact, social media platforms have continued encouraging various forms of content. And if anything, the feed algorithms of LinkedIn and Facebook have shown that.
Driving traffic back to your website or latest blogs is, of course, important, but if that’s all your posting you’ll lose your audience’s interest and worse, may not seen by followers.
