Videos are the most powerful tool for online marketing right now. If you take a quick look, you’ll see how this content format has taken over all the major social networks
Different kinds of videos will cover different needs. A commercial video won’t be as useful to build brand trust as a testimonial video, and if you try to use it that way, it’ll result in the opposite effect!
You have to use specific kinds of videos to cover your brand’s specific needs. Some videos are aimed for conversions. Some are looking to establish trust or brand awareness. The important thing to remember, is that all of your videos need to fit together like a puzzle that connects product features and increases brand recognition.
The key is to know your audience and create videos that are specifically tailored for them. Generic videos won’t work here! You want your videos to speak directly to your target audience. But first, let’s take a look at some of the most popular ones, so you can choose the kinds of videos that’ll fit your brand!
Statistics:
Video is absolutely dominating the social channels, so much so that even the channels that were more text and photo based have morphed into video platforms. HubSpot Research shows that four of the top six channels on which global consumers watch video are actually social channels – that’s YouTube, Facebook, Instagram, and Twitter. Not including the newer platform of TikTok, and even Twitch! Hubspot also found that 78% of people watch online videos every week, while 54% watch videos every day.
Best 8 Videos for Social Media
1. Interview/Q&A
Informative interviews or Q&As are a great way to engage your audience on social media and answer their burning questions. Sit down with a thought leader, customer, or team member for an on-screen chat. You can prepare questions in advance, interview-style, or gather questions from your fans.
A Q&A format also works well for solo videos where you speak directly to your followers and answer questions they’ve submitted. You can record beforehand or try going live.
2. Behind-the-Scenes Videos
People love to peek behind the curtain! It’s a great way to highlight your company culture and build trust and connection with your audience by showing the people behind your business.
3. Feature/Product Video
According to one study, 78% of people said that their buying decisions have been influenced by brands’ social media posts. Video is a great way to highlight a product or demonstrate a specific marketing feature. An informal social media post can seem more authentic than an ad, and encourage people to click “buy.”
4. Live Videos
Most platforms now offer native live streaming features and audiences are eating it up. Live streams are a fantastic way to make your brand seem more transparent while boosting engagement and fostering a connection with your fans.
5. Promos and Deals
Everyone loves a deal! Offer your social media followers an exclusive deal and grab their attention with an eye-catching digital video promoting a sale or promo.
6. User-Generated Content
We get it — creating content is time-consuming. Let your loyal fans do some of the legwork by sharing some of their own digital content. You can hold a contest to gather user-generated content, reach out to influencers, or look out for it your fans have posted organically.
7. Giveaways and Contests
Everyone likes free stuff! Contests are a proven way to drum up engagement and there are lots of ways to use videos to extend your reach even further.
You can (and should) create videos promoting your contests. Make a video to announce the winners or host a live stream giveaway and pick winners on air from viewers who post or engage with your video.
8. Announcements/Reveals Videos
Announcing some big news like an expansion or a new product line? Social media is the place to announce it and a fun video is the perfect way to build excitement!
