The holiday season is approaching and it’s the perfect time to engage customers on social media. From Thanksgiving to New Year’s, people will be planning gatherings, shopping for gifts, and seeking entertainment options. As a business, you can tap into this festive energy by creating relevant content that highlights your products or services. With some strategic social posts, you’ll top of mind for customers in the gift-giving spirit.
One way to get started is by showcasing holiday gift ideas.
Put together visual roundups of items that would make great presents for various people on your lists. Be sure to include call-outs explaining why each selection is a good pick. Not only does this give readers inspiration, it also promotes your offerings. Furthermore, sharing user-generated photos of past customers’ gifts in action helps convince viewers of the quality and usefulness.
In addition, promoting seasonal packages or deals you offer can boost sales. For instance, many restaurants promote Thanksgiving catering options or meal bundles. Spas advertise relaxation packages for stressed-out gift recipients. Retailers spotlight certain items bundled together at a discounted price. Clearly communicating these limited-time promotions gets customers interested while the getting is good.
As Thanksgiving approaches, give followers tips and tricks for their celebrations. Suggest menu planning hacks, decorating on a budget, entertaining large groups, or easing clean-up. Not only does this establish yourself as an expert, it also provides value when readers are in need. Similarly, as Christmas nears, share traditions from around the world, easy DIY dcor, activity ideas for kids, or recipe roundups. Give followers inspiration as they finalize their own cherished routines.
Likewise, the weeks following major holidays present opportunities.
Post staff photos from your business getting into the seasonal spirit. This builds community and humor. Profile past customers reminiscing on special memories made possible through your services or products. Such sentimental stories will resonate with many. Plus, journeying into the new year, outline goals, lessons learned from the past 12 months, or motivational visions for 2023 that followers can reflect on as well.
Incorporating transition words like furthermore, similarly, likewise when structuring social posts about holidays creates a logical flow that holds readers’ attention. Keeping individual sections brief under 20 words maintains an engaging pace. With limited passive language like “was done” and more active verbs like “showcase” and “communicate”, the content styles readers as take-charge planners ready to assist in their celebrations. By capitalizing on seasonal themes through thoughtful posts, a business can spread good cheer while giving a welcome boost to end-of-year sales and customer relationships.
