As social platforms continue prioritizing visual formats, interactive sticker packs provide an engaging way for brands to participate in media like Snapchat, Instagram, and WhatsApp stories. Stickers allow bringing customized graphics and animations into conversations.
First, consider the mood and personality you want to convey through stickers. Cutesy, lighthearted designs often resonate well for younger audiences using these apps daily. Meanwhile, bold graphic styles could work for edgier brands. Additionally, stickers should highlight what makes your company distinctive in a fun, shareable manner.
When designing stickers, less is generally more. Keep individual graphics simple yet impactful enough to warrant using. Additionally, focus on animations that catch the eye within stories versus complex videos. Stickers giving high-fives, waving, or featuring your mascot in repeatable short loops tend to perform best.
Furthermore, develop a set of related stickers telling a cohesive story arc when used sequentially. This could show your product coming to life or illustrate taglines. Engaging narratives encourage people to browse full packs. Additionally, promote diverse inclusive representation in characters and scenarios.
Once launched, promote sticker packs through relevant hashtags and challenges across platforms. For instance, asking followers to share stories using your stickers for a chance to win prizes. Moreover, partner with micro-influencers by providing them custom stickers fitting their personal brand for sponsorships.
Notably, make stickers available for simple downloading straight from your website as well. This allows easier off-platform sharing beyond apps. However, always comply with platform policies regarding automated downloading. Additionally, consider launching experimental themed sticker packs seasonally for holidays or events.
Analyze sticker usage data to understand what resonates and drive further engagement. Metrics include number of unique downloads, stories shared, and average time stickers are visible within those stories. While qualitative feedback from followers provides additional invaluable insights.
In conclusion, developing sticker packs tailored to storytelling on specific networks gives brands a creative means of joining lighthearted conversations and building awareness through organic sharing between active app users. Their appeal lies in incorporating fun brand elements into everyday digital interactions.
