As consultants, it can be challenging for potential clients to fully grasp the varied aspects of our jobs. While proposals outline services, seeing our work in action tells a richer story. That’s why we began producing short “day in the life” videos showcasing real consulting projects on Instagram and YouTube. These brief snapshots offer an engaging way to share our expertise.
“Day in the Life”
The concept is simple – we film a typical workday and edit clips into a 1-2 minute reel set to upbeat music. However, capturing moments naturally without disrupting workflow required preparation. First, we obtained signed releases from clients comfortable appearing on camera. Then storyboards planned shots around scheduled meetings to minimize disruption.
Care balanced smooth filming with professionalism.
A small camera discreetly followed conversations and brainstorming sessions while respecting privacy. Brief interviews recapped key takeaways without divulging sensitive details. We also captured lifestyle portions commuting between sites or discussing overviews to round out the narrative.
Editing transformed raw footage into a cohesive storyline highlighting our varied responsibilities. Condensing hours into a snack-sized video highlights intensity while teasing fuller service packages. Viewers glimpse strategy sessions, client presentations, data analysis and more – all framed as enjoyable rather than daunting challenges.
Early positive responses affirmed the format.
Comments praise revealing often obscured dynamics. Prospects report clarity helping visualize partnering with us. More importantly, social metrics prove engagement far surpassing written posts. The short-form personalized our brand through clients’ eyes in their language.
Now day-in-the-life videos regularly show new projects’ progress providing value without endless self-promotion. Repurposing clips keeps content fresh on multiple networks too. Most importantly, these authentic glimpses spark dozens of meaningful prospect conversations per video. The exposure proves this accessible preview attracting new customers worth our filming time.
For any company, short videos offering genuine experience samples connect audiences emotionally in ways explanations cannot. Try producing yourselves to stay top-of-mind between projects. Your prospective clients will appreciate understanding lifestyle and responsibilities more deeply.
