While building sizable social followings takes effort, retaining engagement proves the true test of success. Keeping audiences invested requires continually delivering value maintaining interest. As such, premium digital perks offer incentive for ongoing support through follower-only benefits. When crafted well, paywalled content generates incremental revenue while strengthening loyal communities.
Initially, brainstorming exclusive perks fitting the brand identity and target demographics creates appeal. Exclusives can include informational downloads, discounts, early access or behind-the-scenes exclusives unavailable publicly. Giving followers preferred treatment incentivizes support through virtual “memberships.”
Platforms like Facebook and Instagram allow paywalled follower groups, where joining demonstrates fandom. Group content remains hidden but engaging for die-hard supporters. Furthermore, patron-only online seminars through social live video provide added credentials strengthening relationships through valuable education.
To participate, followers simply subscribe through supporter tiers tailored affordability and benefits. Micro-payments prove barely noticeable individually but multiply brand revenues en masse. Moreover, high-engagement superfans often become brand ambassadors spreading passion organically. Loyalty begets loyalty and greater reach.
Importantly, framing perks as “subscriptions” versus “fees” reframes costs positively as ongoing value rather than one-off expenses. Consumers gladly invest recurringly when perceiving fair ongoing rewards like special access. And cutting off non-paying viewers minimizes “freeloaders.”
Overall, exclusive digital perks transform casual observers into invested brand champions. Paywalled communities foster truly engaged superfans driving word-of-mouth further than paid ads alone. So get creative testing perks fitting your niche and test different price-points A/B testing uptake. When done right, patronage exposes brands to hyper-targeted super-customers likewise supporting the bottom line.
