As social media platforms continue to evolve, they are offering creators more ways to generate income through their content. Brands and influencers now have access to an array of monetization options beyond just advertising and sponsorships.
In 2023, we can expect to see social platforms roll out even more tools to help users profit from their followers and engagement. Here are some monetization options likely to expand next year:
Subscriptions
Platforms like Instagram, YouTube and Facebook offer the ability to charge followers a monthly subscription fee in exchange for exclusive content. More social networks will introduce this feature, giving influencers another steady revenue stream.
Tips and Donations
Crowdfunding-style features that let followers donate or send one-time “tips” to support creators are becoming popular. These options provide a low-pressure way for fans to contribute financially.
Live Streaming Revenue
Live streaming on services like Instagram, Facebook, Twitch and YouTube provides multiple income sources, including tips, subscriptions and ads shown during streams. More platforms plan to roll out their own live streaming tools in 2023.
Affiliate Marketing
The ability to easily integrate and promote affiliate links within content is gaining traction as a simple monetization strategy.
Merchandising
Selling merchandise is an established way for social media personalities to profit from their followings. New platforms may introduce merch options in 2023.
In-Stream Ads
Mid-roll ads inserted during videos and Reels are now a viable income source for creators on YouTube and Instagram. Expect TikTok and other apps to roll out similar ad programs.
Partner Program Payouts
Well-established partner programs that pay a share of ad revenue to top creators will expand to more platforms. This offers mid-tier influencers a path to monetization.
Commerce Integrations
Functions that make it effortless to sell products directly through social posts – from shops to live shopping – will allow more users to profit from eCommerce.
In summary, innovative monetization features like subscriptions, tips, affiliate marketing and in-stream ads give social content creators more opportunities to generate stable, passive income streams. As platforms seek to retain influencers and compete for users, we’ll likely see even more tools that help monetize large and small followings emerge in 2023. The key is for creators to take advantage of the options that fit their brands and audiences.
