LinkedIn is a bit different than most social networks. Most social networks are focused on the” fun” things you do in your spare time. While LinkedIn marketing is focused on building business relations.
As a result, when you want to do marketing on LinkedIn, you need to think more along the lines of making connections with (potential) clients. As well as generating leads, improving your brand awareness, foster business relationships and partnerships. Also sharing content to generate thought leadership and lastly drive traffic to your website.
LinkedIn Statistics in 2021:
Here is a rundown of critical LinkedIn statistics relating to usage and demographics (LinkedIn, 2021):
-Forty percent of the total users access the digital platform daily.
-The site has 42 percent year-over-year (YoY) growth.
-Seventy-five percent of LinkedIn users live outside of the U.S.
-More than 48 percent of users are from North America and Europe.
-Around 194 million users are from North America, and 166 million are from Europe.
-Forty-four percent of users take home $75,000 a year.
-The majority of users are from Asia Pacific (around 201 million).
-About 65 million users are from the Middle East.
-Approximately 121 million users are from Latin America.
LinkedIn Marketing Tips for Growing Your Business:
POSITION YOURSELF AS A THOUGHT LEADER
One of the main benefits of the LinkedIn Publishing Platform is, of course, that it allows you to position yourself as a thought leader in your industry.
Publishing content on LinkedIn adds credibility to your skill set and expertise. It is not just you saying “I know something about Content Marketing” for example, but it allows you to showcase your talent. This, in return, will help you to make your sales easier, because people trust you more.
REACH A RELEVANT AUDIENCE WITH A HIGH SEARCH INTENT
The people on LinkedIn are a highly targeted audience set. At first, since the first people seeing your content will be your direct connection, but second, when they start to engage with your content, their connections will start to notice your expertise and your content as well.
These are the people you would like to notice your content, of course! After all, you already did business with them in the past, or they are leads to your business. What better way to get on their radar by showcasing your talent?
YOUR CONTENT IS DISPLAYED ON YOUR PROFILE
One of the great features from the LinkedIn Publishing Platform is that it showcases the content you created on the top of your profile. This means that when a potential business client or someone else views your profile, the first thing they will see is the content you publish.
By creating great, engaging copy, you can impress them enough with it that it will help you close your next deal faster.
EXTEND YOUR CONTENT’S REACH BY ENGAGING “FOLLOWERS”
When content resonates through the social graph of LinkedIn, it will get picked up by people who aren’t contacts of you yet. If they like what they see, they can always hit the “follow” button.
By having more followers, this will increase your content’s influence and reach, and it has the potential to show up in more people’s news feed. By extending your reach to people who are no direct contacts yet, you can attract the attention of new potential connections, helping you to grow your leads for free.
