With more and more people spending time on social media, it’s important to manage your accounts effectively in order to get the most out of them. When you only have a tiny social media account and following, things may not appear to be so difficult. But they can get quickly out of hand if you have many accounts under your wings.
Managing multiple social profiles is not an easy task, but with a little bit of organization, specialized software, and perhaps some external help, you can make it work.
Get ready for some tips, tools, and tactics!
Tips to help you manage multiple Social Media Accounts
Document your social media strategy
Creating a social media strategy is the first step in effectively managing social media for your business. Creating a strategy will help you establish goals for different platforms and ensure that everything (and everyone) is in sync. When you skip this step, many companies find it hard to ensure brand consistency across all digital platforms, which ultimately hurts your metrics. Keeping a document with metrics measured, goals, style guides. And more will give you something to guide you at all times through the process.
Create an editorial calendar
You need to keep track of your social media marketing efforts, and the best way to do this is to build an editorial calendar. This is a calendar of scheduled content that tells you when something goes live. This is helpful for organizing all the posts that need to be published in one place so you can stay focused. It keeps your social content and marketing campaigns in one place and shows you where any gaps may be.
Use social media management software
It’s tedious work to log into one social media account at a time and publish single post after single post. That would get exhausting for anyone and proves to be a huge time waster. Luckily, the right social media management digital software will make your life easier by scheduling your social content for you. This helps you retain visitor engagement and continue driving traffic even when you can’t be in front of your screen.
It’s essential your social content stays consistent so that business doesn’t taper off and wind down. You can’t expect users to follow and engage with you if your content barely shows up in their feed on a day-to-day basis.
Monitor analytics
Through monitoring your social media’s analytics, you can see what content users favor and what they don’t respond to as much. Use the information you find here to streamline your social media marketing strategy for higher conversions.
You mostly want to pay attention to how many new visitors you’re gaining. How long or short their average duration is, and bounce rate. You can gauge which platforms are doing well and which ones need a more refined strategy to boost their conversions.
Hire a social media agency
While this one might seem a bit like cheating, for some companies it’s the best way to go! If your resources are limited and you simply can’t accommodate elaborate social strategies in-house, hire professionals to help out. Depending on your needs and budget, a social media agency can take over all of your social media activities or perform specific tasks. Like content design, community management, or performance measurement and reporting.
