Instagram can be a highly target-able, visual marketing channel for your brand and an opportunity to build a loyal audience that grows with your business.
But it’s not enough to simply create an Instagram profile for your brand and leave it at that. Your presence on the digital platform should serve a purpose and deliver some kind of business value.
To make Instagram work for your business, following some best tips can help you get ahead of the game.
Instagram Growth Strategies
Post Consistently
You may have heard this adage before with regards to social media marketing: consistency is key.
And that’s because it’s so important to keep in mind with any strategy. Because each social media platform has an algorithm that decides who sees what content, you need to post consistently if you want to see any kind of reach.
Stay consistent, but also stay frequent. If you’re going to have a presence on Instagram, it needs to be regularly updated so the algorithm knows you have an active account that your followers might want to check out.
Share a Variety of Content Types
There are so many different content types and content formats to share on Instagram.
For example, you’ll want to post to your feed once a day or so, but you should also be creating Instagram stories and reels that give your digital audience even more great content to engage with.
But what should you post? Keep it interesting by creating a wide variety.
Here are a few great examples of what you should be posting on Instagram:
- Product photos
- User-generated content
- Video content
- Contests/giveaways
- Behind-the-scenes
- Tips and tutorials
- Testimonials
- Inspirational quotes
- Memes
- Trending topics
Work With Influencers
One major Instagram growth hack is influencer marketing. Influencer marketing involves finding relevant influencers, reaching out to them, and creating a campaign for how they can promote your business.
There are a few different ways to find the best influencers to partner with. First, you can take the time to explore the platform and find influencers with a similar target audience as you.
Engage With Your Audience
If you want to increase your organic growth on Instagram, you need to be better about engaging with your audience.
Any time you receive a comment, tag, or message (within reason), you should do your best to respond to it. Let your audience know you hear them by responding thoughtfully to anything they have to say to your brand.
Optimize Your Instagram Bio
Your Instagram bio can be up to 150 characters, so you want to make the most of it.
This clearly lets potential followers know what your business does so they can immediately decide whether or not they’re interested in following you and purchasing from your business.
In your bio, write a clear description of your business while still including bits of your brand personality.
You also want to include a call-to-action and link to your website.
Utilize Instagram Insights
Instagram’s mobile app offers completely free insights and analytics that help you gauge your post performance and figure out if your posts are resonating with potential customers.
If you have an Instagram business account, you can access your insights by heading to your settings and tapping Insights from the main menu.
Write Engaging Captions
Your caption is another big part of Instagram growth. It can be up to 2,200 characters, and you want to take advantage of that.
While not every Instagram post should be a novel, using that caption to tell a story can help to engage your audience and get them even more interested in your business and what you have to say.
